TikTok is introducing a new feature that allows them to lessen the volume of AI-created media appearing in their timelines. This step comes as the company announced that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global launch. This advancement coincides with a increase in content created by AI, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A significant portion of this content is considered mass-produced AI material, a label for poor-quality, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service tagged as AI-generated. Overall, in excess of 100 million media items are uploaded to the platform daily, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they see by opening the topic control feature in the app and picking AI-made media. Other topics that can already be adjusted under the setting cover news, style, beauty, and choreography.
Content Labeling and Policies
Its policies require users to tag lifelike AI-made content, and it forbids harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the platform will from now on apply an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for spotting artificial media. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2m awareness program for specialists and institutions to develop informative material about using AI responsibly. This project will benefit educational bodies focused on training computer science.
Content Safety Approach
The platform has supported its moderation strategy, following debate over intentions to make redundant numerous content moderators in Britain. TikTok is planning to reduce 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content prior to it gets reviewed by humans. The platform announced a notable drop in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
